PrAna started in 1992 making clothing that worked well forclimbing and yoga. It turned out that the clothing worked wellfor lots of other passions too, so they added new products with“purpose” in mind and scoured the world for design inspiration.
They cut and sewed clothing in their garage and shipped it tocustomers in surplus fruit boxes gathered from the local grocerystore. For hangtags, they ground up old newspapers, added essential oils and cut out the handmade paper with a pizzacutter. PrAna's first employee slept on a hinged bed that turned into a shipping table by day.
PrAna is inspired by athletes like climber Chris Sharma –who’s been with them from the beginning – andyoginis like Shiva Rea. These friends, and many of theircustomers, help inform their designs and keep them legit. Whichis why their founder, Beaver Theodosakis, still answers customers’ letters.