Icebreaker’s role is not to create the latest “technical” fiber. Nature has already done that, and without an oil rig in sight. Merino wool was born not in a lab, but in the mountains of New Zealand. The Icebreaker fiber factory works 24 hours a day, on the back of a sheep.
Sustainability is at the heart of Icebreaker, and they aim for profitable sustainability — a business model that balances ecology with economy.
It’s possible because nature is an astonishing designer. Everything it creates is simple, efficient and beautiful.
Icebreaker believes nature is a powerful force that is within us and around us. They have harnessed this force to become the passionate world leader in merino.